Record numbers of the nation’s men are turning to manscaping, which involves shaving, plucking and even the ‘boyzilian’ – the male version of the painful Brazilian wax.
The pressure is felt particularly by young men – aged 16-24 – with some six in ten saying they now routinely groom their body hair, according to research by retail analysts Mintel.
However, older men are also falling into line with a trend that was apparently started by sportsmen and style icons such as David Beckham, Christiano Ronaldo, Tom Cruise and Jake Gyllenhaal.
Mintel suggests the trend may have been triggered by elite athletes, such as professional cyclists or swimmers, who remove their body hair to improve their performance.
In a study published today, Mintel said: ‘Whilst once it was the preserve of elite athletes, it seems that more men are plucking up the courage to achieve a hair-free body.
‘Half of all Brits admit there is more pressure nowadays for men to remove or groom body hair. Indeed, for today’s modern man, hair removal has extended past a simple shave of the face.’
It found that over the last 12 months, some 55 per cent of men say they have removed hair from their head, this is followed by the pubic region at 29 per cent.
For generations, the idea of having a hairy chest and body was considered a sign of virility and masculinity. However, the Mintel study found that some 13 per cent remove their chest hair.
Read more: http://www.dailymail.co.uk/news/article-2784388/The-demise-hairy-chest-Six-ten-men-aged-16-24-say-regularly-remove-body-hair.html#ixzz3GHNBKO3K
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