The Proud Whopper – Brilliant Business Move?

In TYT Shows on YouTube by Hlarson0 Comments

 

You can add Burger King to the list of companies publicly supporting LGBT rights.

“In honor of LGBT pride week, the fast food company is offering a “Proud Whopper” wrapped in rainbow packaging at one San Francisco franchise. The restaurant is located along the route of last Sunday’s Gay Pride Parade.”*

Burger King released “The Proud Whopper” as well as a very pro-LGBT message recently, and its gotten a lot of praise. As it turns out…marketing to the community is a good idea in more ways than one! Cenk Uygur and Ana Kasparian discuss.

*Read more:
http://fortune.com/2014/07/02/san-francisco-burger-king-serves-up-gay-pride-whopper/

http://www.youtube.com/watch?v=miBCuEBN_nQ

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