“A new anti-crystal meth campaign featuring the warped mugshots of alleged repeat users is scary, but is it effective at discouraging drug abuse? Not really, say researchers.
The “Horrors of Methamphetamines,” launched by Rehabs.com, claims to show the physical self-destruction that the drug is capable of.”*
Rehabs.com released a campaign showing mugshots with progressively worse faces of meth users to deter people from the drug. Apparently, it’s not working well. Why not? And would shocking pictures work for another kind of ad campaign? Ana Kasparian and John Iadarola (Host, TYT University) break it down.
*Read more from Michael McLaughlin:
http://www.huffingtonpost.com/2012/12/06/horrors-of-methamphetamin-rehabscom-photos_n_2240401.html
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Comments
As an ex-heroin addict I can tell you from experience that the emotional pain of someone who uses drugs like heroin, or meth outweighs some ad campaign. An addict is someone who is willing to endure any consequences tomorrow to feel good today; and quite simply someone who is using meth isn’t concerned with their image in a decade. Also, what about the meth users who don’t look like that after using the drug for a period of time? I know someone who used meth for 10 years and still looks like a normal person.