“Paul Di Lucca has turned to Indiegogo to help fund the purchase of a McDonald’s franchise that he one day hopes to open inside a house of worship. Christened the McMass Project, the proposition will cost around $1 million by Di Lucca’s estimates. But what the 28-year-old visionary lacks in capital, he is already making up for in marketing know-how.

The fledgling campaign has a catchy slogan, “It’s time to pray different,” a slick promotional video and a hashtag for social media, #Feast4Jesus. Di Lucca’s also cooked up a clothing line of branded baseball hats and t-shirts featuring the McMass logo, a crucifix dangling above golden arches reimagined as flying buttresses in a cathedral.”

Read more here: http://www.vocativ.com/culture/society/mcmass-project/

Steve Oh (http://www.twitter.com/stevenoh88) Jimmy Dore (http://www.twitter.com/jimmy_dore) and Lissette Padilla (http://www.twitter.com/lizzette) of The Young Turks discuss. Tell us what you think in the comment section below.

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