“Moms Demand Action is launching what it describes as its first ad campaign against a corporate gun policy.

The group, a campaign of former New York City Mayor Michael Bloomberg’s Everytown for Gun Safety, is running print and digital “homepage takeover” ads in half-a-dozen newspapers criticizing the gun policy at grocery retail chain the Kroger Co. The chain defers to state and local laws for its policy on whether customers may carry guns in its stores.

The six-figure Moms Demand Action campaign will feature print and digital ads in USA Today, the Cincinnati Enquirer, Columbus Dispatch, Detroit Free Press, Detroit News and Houston Chronicle. Print-only ads will run in the Tennessean. The group will also feature its ads, reproduced below, on a billboard in Cincinnati, home to Kroger’s corporate headquarters. The chain is the nation’s second-largest retailer behind Walmart, according to the National Retail Foundation, an industry trade association.”* The Young Turks host Cenk Uygur breaks it down.

*Read more here from Niraj Chokshi / The Washington Post:
http://www.washingtonpost.com/blogs/govbeat/wp/2014/09/04/bloomberg-group-targets-kroger-for-its-first-ad-campaign-against-a-corporate-gun-policy/