“Wearing red doesn’t only draw attention from members of the opposite sex, it can provoke sexual rivalry in women, researchers say.
A new study claims that a woman wearing red sets off “mate-guard” impulses in other women, and that a woman is less likely to introduce a woman wearing red to her boyfriend or spouse.
“Certain colors may affect how people perceive us,” said Adam Pazda, a researcher at the University of Rochester, who collaborated with researchers from Trnava University in Slovakia and the Slovak Academy of Sciences on the study, published Friday in the Personality and Social Psychology Bulletin. “It’s very useful to know what messages you’re sending off.”
In one experiment, female volunteers were shown an image of a woman, judged to be “moderately attractive,” wearing a strapless dress that was digitally colored either red or white. They were asked to assess the woman on a scale, based solely on the picture, on whether she was interested in sex. Though not by a large margin, the women who were shown the red dress photo judged the woman as more sexually receptive.” *
Cenk Uygur (http://www.twitter.com/cenkuygur) and Ana Kasparian (http://www.twitter.com/AnaKasparian) break it down on The Young Turks.
*Read more here from http://www.washingtonpost.com/national/health-science/women-wearing-red-are-viewed-as-more-sexually-threatening-by-other-women/2014/07/12/e278c8b8-0880-11e4-8a6a-19355c7e870a_story.html