With Republicans needing a net gain of six seats to claim the Senate majority, Democrats want to replicate the kind of advantage among female voters — the so-called “gender gap”— they usually post in presidential election years. To do it, they’re angling for advantage in midterm election states with competitive races on issues they believe will make a difference: Pocketbook policy on minimum wage and pay equity, education, health care and insurance coverage for contraception.
“There’s no secret that over the last couple of cycles, women have been a disproportionate part of the targeted persuadable voters,” said Democratic pollster and strategist John Anzalone, a top campaign adviser to North Carolina Sen. Kay Hagan. The larger the gender gap for Democrats, he added, “the more likely they are to win.”
Republicans, meanwhile, bristle at the implication that the GOP agenda hurts women. In the 2012 elections, President Barack Obama cruised to re-election, and his party kept control of the Senate in part with their battle cry that on those issues and more, the GOP was waging a “war on women.”
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Story: http://www.huffingtonpost.com/2014/04/29/women-senate_n_5235271.html