“Hotel rooms are one of life’s great aphrodisiacs — at least that’s the theory behind a new campaign from Danish package-holiday specialist Spies Rejser. Its latest TV campaign, Do It For Denmark, aims to encourage Danes to go on holiday in the hope that they might procreate while abroad.

“Can sex save Denmark?”, the advert asks. The Danes may be the happiest people in the world, but it would seem that their boundless joy is not resulting in little bundles of joy. They are among the most gender-equal people on earth with one of the highest proportions of women in work which is, I think we can agree, all good. However, the country’s birth rate is at a 27-year low of 10 per 1,000 people (compared with the UK’s positively fecund 13).”* The Young Turks hosts Cenk Uygur and Ana Kasparian break it down.

*Read more here from Michael Booth / The Guardian:
http://www.theguardian.com/world/shortcuts/2014/mar/30/sun-sex-baby-package-holiday-danes-denmark