“Americans for Prosperity, the well-funded conservative group that has been attacking Democrats in battleground states over the health care reform law, put out TV ads Monday against Sens. Mary Landrieu (D-LA) and Mark Udall (D-CO).

But what’s notable about the ads is what they aren’t: A personalized story of someone who’s been negatively affected by Obamacare, the kind of verifiable set of facts that can be checked — and rebutted, as happened with a recent AFP ad that led to significant backlash from the fact-checking community.

“People don’t like political ads. I don’t like them either,” a woman tells the camera to start AFP’s new ads, announced Monday by the group. “But health care isn’t about politics. It’s about people.””* The Young Turks host Cenk Uygur breaks it down.

*Read more here from Dylan Scott / Talking Points Memo:
http://talkingpointsmemo.com/dc/afp-obamacare-horror-stories-no-more