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A Utah mother was so disgusted by t-shirts bearing the image of a nearly-nude woman that she bought out every last shirt in the store’s stock when they refused to immediately take down their displays.
Judy Cox was shopping with her 18-year-old son at the University Mall in ultra-conservative Orem, Utah when she walked past a PacSun display window featuring graphic t-shirts from the company’s “Visual” line depicting scantily-clad models.
“The bottom of one woman is completely exposed, uncovered and it’s a very provocative pose that she’s in,” said Cox. “Clearly it was offensive and I was most concerned about the youth and the children that would be viewing this.”
Cox tried to talk to a store manager who, very reasonably, told her that while she agreed with Cox, all she could do was forward the complaint on to corporate. So Cox decided to buy out the store.
“I told her it didn’t matter what the cost was that I just wanted every single one, including the displays out of the store,” Cox told ABC.
The t-shirts were apparently very popular; there were only 19 left in stock, setting Cox back a little under $600.
But it seems Cox’s purchase was more in protest than anything else — she plans to return the shirts at the end of PacSun’s 60-day return policy for a full refund.
She says she will meet with Orem city attorneys to discuss if the shirts violated the conservative city’s code: Orem is primarily made up of members of the Church of Latter-day Saints, and the city’s motto is “Family City USA.”
“This is hard to police because of freedom of speech,” the mall’s manager told the Daily Daily Herald.
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