“Less than a week after announcing an initiative to deal with race relations in the United States, Schultz ended the effort to write “Race Together” on cups, which had been met with skepticism and mockery across multiple social media platforms.

“While there has been criticism of the initiative — and I know this hasn’t been easy for any of you — let me assure you that we didn’t expect universal praise,” Schultz wrote in a statement released Sunday night.

BuzzFeed News interviewed Schultz last week about the initiative to bring racial discussions to coffee shops as well as a new plan focused on hiring African American and Latino employees.” *

Cenk Uygur (http://www.twitter.com/cenkuygur) and Ana Kasparian (http://www.twitter.com/AnaKasparian) discuss.

*Read more here http://www.buzzfeed.com/mbvd/starbucks-announces-end-of-program-encouraging-baristas-to-d#.nr5W3bP73D