Mashable: After 10 years live streaming the news, The Young Turks knows what the media is doing wrong

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Los Angeles — A 10-hour live stream may seem lofty for some, but for The Young Turks, one of YouTube’s first live streaming news channels, it’s just another day.

The progressive online news program started live streaming on YouTube in 2005 and now has 2.4 million subscribers. What began as one channel born out of a radio program has morphed into a multi-channel news network that generates more than 150 million views per month under the helm of host Cenk Uygur.

 

SEE ALSO: Al Roker probably loves live streaming video more than you do

Mashable caught up with Uygur over the phone mid live stream, which is scheduled to run until 7 p.m. PT to talk about the milestone.

Mashable: How are you feeling about the 10 year anniversary of Young Turks?

Uygur: I’m nostalgic so I love it — we are bringing in a lot of our older hosts who have been here a long time, plus our younger hosts from other channels.

What made you guys want to do 10 straight hours of programming?

Uygur: Honestly it was just logical — like ‘oh how many hours can we do to celebrate this 10 year anniversary? How about 10 hours of live streaming?’ We’ve done a lot of long live shows so whether it’s covering big political events — State of the Union, debates, all the major events … so just 10 hours is kind of a breeze. We all love our jobs so when we’re out there talking about all these different topics, I could go 20 hours without blinking because it’s super fun talking about this stuff.

What are some things you’ve learned from 10 years of live streaming as the trend becomes more and more popular?

Uygur: First of all, you’ve got to have patience with it. Obviously we’ve been patient because we’ve been doing it so long. I’ve been an enthusiast for quite some time and a believer for quite some time. What people like about live streaming is is it’s immediate and feels different, it’s got an energy to it. If you’re doing a live stream you have an expectation that hey maybe production quality isn’t going to be as fantastic, but then there’s an element of mystery. Like in real life, you don’t know what’s going to happen next. It’s also immediately interactive.

How do you guys engage millennials around news and politics amid the decline of cable news?

Uygur: By speaking their language.

CNN and the rest of mainstream media do a lot of things wrong. First of all, they are robotic, scripted

CNN and the rest of mainstream media do a lot of things wrong. First of all, they are robotic, scripted…I say they aren’t news anchors, they are news actors because they are reading a script. But the main thing they are doing wrong is they are not keeping it real.

Here’s what I mean by that: There’s two fundamental parts to that — one is they are not talking like human beings, not necessarily their regular voice especially in local news. They will just talk like no one alive. Where as we talk like human beings. That’s so strange for the viewer that it’s jarring. We’ll often get emails or tweets saying ‘wow you guys talk like real people.’ Part of them being unreal is their fake voice. The other part is they are so heavily produced and careful that when they speak you get a sense from them that ‘hey this isn’t how they talk to their friends or their moms or their kids. It just reeks of fakeness.

 

How have you guys changed since you first started? I heard you have a funny story about accidentally streaming a blue screen to an audience of 25 people when you first started.

Uygur: Oh my god the things we have accidentally streamed, I wish it was only a blue screen. We joke about it all the time we even made a whole tape about it. Anna [Kasparian, co-host] tripped on some lights once and she said ‘thank god we didn’t have that on tape’ but then we said oh, we do. We’ve had our microphones on during the breaks about 80 times. It’s all part of the experience.

How about the online video world as a whole, how has that changed?

Uygur: In the old days if I said I’m on YouTube people would say ‘I’m sorry to hear that’ because they would perceive that as you can’t make it in TV and radio. In the last couple of weeks people have said ‘Oh my god, I heard you have a YouTube channel,’ I think what they mean is you’ve got a big YouTube channel and that’s a big deal. It’s kind of neat to have the script flip. In 10 years our audience grew up and so all of a sudden those younger demographics they grew up on us…so for them, having a YouTube channel is a super big deal deal it’s like being a star. That’s the theme on the perception side of it.

In terms of tech and all that — technology is always improving and now a lot of these live streaming sites can do amazing things that we couldn’t do when we first started 10 years ago. We were just happy to get a stream up and running. Now there are so many features.

A huge hurdle we had in the old days was that the picture was so unclear that we couldn’t possibly compete with television because it was an unpleasant viewing experience. Now it’s not only as sharp as television, but in a lot of ways cleaner and better than television.

Also mobile usage has grown — people can watch us live from anywhere.

How will you celebrate after the live stream celebrating your 10 years of live streaming?

Uygur: Funny enough right after the stream ends I have to rush to a YouTube Christmas party.

The Young Turks live streams everyday with a main show running weekdays from 3 p.m.-5 p.m. PT. In addition to YouTube, their anniversary live stream is also being broadcast on Facebook Live, Periscope, Roku and Firetalk.

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