“In a society in which “sex sells,” who could have thought that putting photos of topless models on the back of buses with signs that read “ride me all day for £3” would be a horrible idea? Certainly not New Adventure Travel.

The Telegraph reports that New Adventure Travel was just trying to undercut the bus competition in Cardiff (their new fares are much lower than anyone else’s) when they thought up of the signs and probably didn’t expect that regular citizens, much less angel-voiced singer Charlotte Church would come out against them, pointing out how ridiculous it was to promote a money-saving opportunity by suggesting that riding the bus had anything at all to do with “riding a woman.” The company was going for “tongue-in-cheek” but ended up with “foot-in-mouth” instead.” *

Cenk Uygur (http://www.twitter.com/cenkuygur) and Ana Kasparian (http://www.twitter.com/AnaKasparian) discuss on The Young Turks. Tell us what you think in the comment section below.

*Read more here http://jezebel.com/bus-co-advertises-fare-with-topless-models-begging-rid-1703588228