Beginning next week, MSNBC will reorganize its TV and digital teams, uniting the two into a single newsroom termed “The Bridge.”
Network president Phil Griffin announced the changes in a Wednesday memo to staff, indicating that the teams, in addition to sitting with one another, will also share “editorial leadership, content and workflows” in the name of increasing collaboration.
The move comes amid a slide in MSNBC’s ratings, notes MediaBistro, though it’s unclear if the loss of viewers directly prompted the restructuring.
Here’s a copy of the memo from network President Phil Griffin, obtained by The Huffington Post:
To Everyone at MSNBC,
Next week, we are bringing together our digital and dayside television editorial groups into one team, seated together at The Bridge, at the heart of msnbc’s operations on the 3rd floor of 30 Rock.
The Bridge will drive content across all platforms and create a more nimble organization with greater collaboration between teams. With new tools to aid editorial discovery, The Bridge will lead to more original reporting, broader story coverage and better use of social media to reach our audience on all platforms.
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STORY: http://www.huffingtonpost.com/2014/11/12/msnbc-reorganization-newsroom-the-bridge_n_6147974.html