Business school has introduced an app inspired by “Harry Potter” that’s intended to make students more well-rounded.
The next chapter in the “Harry Potter” series is being written at an unexpected place: Syracuse University. Instead of magic, there’s technology. And instead of wizards-in-training, there are 400 future business whizzes getting their undergraduate degrees.
Syracuse’s Whitman School of Management has started to encourage students to attend extracurricular events by giving them points in a competition that mimics the house system popularized by Hogwarts, the school Harry Potter attended. The Syracuse house that wins the most points is gets a party thrown by the business school’s dean – maybe with some (non-alcoholic) butter beer and chocolate frogs – two Harry Potter delicacies.
The program, called Goodman IMPRESS, uses a smartphone app that texts notifications to students who earn points for extracurricular activities. The goal is to become more well-rounded and, of course, win the competition.
But how does one get a dose of Potter-themed points? It’s as easy as attending a lecture and swiping a student ID. There are five fields that the game focuses on including personal and professional leadership development, community engagement and gaining expertise in various areas important for business like learning how to make Excel spreadsheets.
At the end of the year, the house with the most points wins the Goodman Cup (not Rowling’s House Cup, as in “Harry Potter”) named after 1970 alumnus Kenneth Goodman whose donation ensured the program’s start. Amanda Nicholson, associate dean and professor of practice, declined to disclose the program’s cost, but said it was significant.
In Harry Potter, the Hogwarts school was divided into Gryffindor, Ravenclaw, Slytherin and Hufflepuff. At Syracuse, it’s Adams, Marshall, Waverly and Harrison.
Each group of business students is headed by a house master, or a faculty advisor within the school. Each house is composed of a “heterogenous” mix of students picked from varying majors, according to Nicholson.
Depending on the points earned, students can attain one of ten different levels. An online leadership board shows the rankings of individual students according to points won.
The idea for the program came last October in a brainstorming session which included students, alumni and faculty. “Our goal was to figure out a way to get more of our students really engaged,” said Nicholson. “We also wanted to build a sense of community and teamwork and fun – really fun.”
The students at the day-long session devised the idea to make a game to increase extracurricular participation. Harry Potter, of course, was the Millennials’ motivator of choice.
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