Mostly everyone has seen the IKEA catalogue, but what you saw inside may not have actually been practical photographs of the furniture! Martin Enthed, IT Manager for the in-house communication agency of IKEA, explains that 75% of what you see in the catalogue is actually super high-quality CGI! How is IKEA able to do this in-house? And how does everything look so realistic? Should all catalogues do this? Kim Horcher, Tim Frisch, and special guest Milynn Sarley (Actress, Unicorn) discuss.
Read more: http://www.cgsociety.org/index.php/CG…
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