Malaysia Airlines launched a bucket list promo in another desperate attempt to attract business after the disasters involving flights MH370 and MH17. The campaign, which has been widely criticized since its announcement, is titled “My Ultimate Bucket List” and asks customers to list the things they would like to do before they die with the incentive that winners of the contest will receive prizes. We look at the offensive effort, in this Lip News clip with Elliot Hill and Mark Sovel.
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