“Clothes retailer American Apparel has been reprimanded by the Advertising Standards Authority for “offensive” adverts for schoolwear that had the “potential to normalise predatory sexual behaviour” towards young women.
Two images, one from the brand’s website and another from its page on the social media site Instagram, featured a young woman bending over in a short skirt so that her underwear is visible.
The images, which the advertising watchdog said were linked to the brand’s “School Days” and “Back to School” ranges, were edited so “the focus was on her buttocks and groin rather than on the skirt being modelled”. ASA said the ads imitated voyeuristic “up-skirt” photographs taken without the subject’s consent.”
Read more from The Guardian here: http://www.theguardian.com/business/2014/sep/03/american-apparel-ads-banned-school-age-girls
Cenk Uygur (http://www.twitter.com/cenkuygur) and Ana Kasparian (http://www.twitter.com/anakasparian) of The Young Turks discuss the ad and the decision to ban it. Do you think the ad should be banned? Tell us what you think in the comment section below.