Florida State University launched a twitter campaign last weekend and it was nothing short of a complete fail. The #askJameis campaign saw a majority of the tweets making fun of the Heisman Trophy winner for getting caught by Publix for stealing crab legs and an alleged sexual assault charge that got dropped in the long run.

“This was doomed from the beginning,” said Robert Stewart, director of the Ohio University school of journalism. “It’s basically a setup. Whoever thought this was a good idea had not done PR 101, which is to think about what all could go wrong. Everything about this was naive.”
– ESPN.com

What other twitter campaigns do you remember failing this hard? Leave your thoughts in the comments section below.

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