“OKCupid admitted that it has been experimenting on its users by manipulating information on its site in a series of tests, The New York Times reported.

The dating site published the results of three experiments on Monday in a post on itsOKTrends blog. In one test, the site hid profile photos, in another it hid profile text, and in the final test it deliberately altered compatibility ratings among users. The studies were designed to examine how users really evaluate potential matches, and determine which aspects of a profile have the greatest effect on how users view those matches.

‘If you use the Internet, you’re the subject of hundreds of experiments at any given time, on every site,’ Christian Rudder, president of OKCupid, wrote on the blog. ‘That’s how websites work.’” *

Cenk Uygur (http://www.twitter.com/cenkuygur) and Ana Kasparian (http://www.twitter.com/AnaKasparian) discuss.

*Read more here from http://www.syracuse.com/news/index.ssf/2014/07/okcupid_admits_deliberately_mismatching_manipulating_users_for_experiments.html