You may have heard that print is dead, but one South Asian newspaper is showing how it can make a newspaper thrive — and save lives at the same time.
Concerned about the rise of dengue fever — a potentially fatal mosquito-borne virus that has such symptoms as high fever, severe headaches and nausea — one Sri Lankan newspaper devised a way to protect its readers.
As many as 400 million people are infected with dengue fever each year, according to the Centers for Disease Control and Prevention (CDC). Last year alone, 30,000 people in Sri Lanka contracted the virus.
But since there is no vaccine or specific treatment, prevention is key, according to the CDC, which was why Mawbima newspaper turned the pages of its publication into a lifesaving device.
mosquito
The paper combined citronella essence — a highly effective and all-natural repellent — with the newspaper’s ink, enabling readers to coat their skin with a repellent that could keep mosquitoes away.
It introduced its first life-saving edition on World Health Day in April. Papers sold out by 10 a.m. and readership increased by 300,000 people, according to an ad released by the paper, which was produced by Leo Burnett Solutions.
AOL Ad
This simple innovation could have a profound effect on preventing mosquito-borne illnesses worldwide.
These Patrons make the Fowler Show possible ($20+ monthly donation on Patreon.com/FowlerShow) & we couldn’t do it without them!
Truthservers.com
Are you a fan of The Fowler Show? Become a Patron & help support independent media! Learn more here:
http://www.patreon.com/fowlershow
Want to help out but don’t have any money to donate? Donate your account & help us get our stories out on social media. Learn more here:
http://www.donateyouraccount.com/fowlershow
If you liked this clip, share it with your friends and hit that “like” button!
1,500 Subscriber Behind The Scenes Reward Video –
http://www.youtube.com/watch?v=LT9x1PvQTBU
Subscribe to our Podcast on iTunes for free!
https://itunes.apple.com/us/podcast/the-richard-fowler-show/id510713880
@fowlershow
@richardafowler
http://www.facebook.com/richardfowlershow
http://www.fowlershow.com
http://fowlershow.tumblr.com/