The findings of Facebook’s psychological experiment, which turned 689,003 users into test subjects without their consent, were recently published in the Proceedings of the National Academy of Sciences. The paper, a horror-show of anti-ethics, presents an online reality that’s ominous to the point of parody:
We show, via a massive experiment on Facebook, that emotional states can be transferred to others via emotional contagion, leading people to experience the same emotions without their awareness.
[…]The experiment manipulated the extent to which people were exposed to emotional expressions in their News Feed.
In short, these almost 700,000 users were artificially (and arbitrarily) shown Facebook posts in an attempt to alter their mood enough to share similar happy or sad posts. Facebook wanted to see if it could spread feelings (“e.g., depression, happiness”) like the NIH spreads pathogens among monkeys.
Facebook Deliberately Experimented on Your Emotions
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The experiment was a success: Facebook’s research concludes that it can indeed make you feel what Facebook wants you to feel, and to a certain extent post certain kinds of things.
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