“Gun owners are the good guys — that’s the message the National Rifle Association is hoping television audiences will take away from a hard-hitting new ad released by the pro-gun organization this weekend.

Unveiled by Executive Vice President and CEO Wayne LaPierre at the 2014 NRA annual meeting in Indianapolis, the ad asks viewers, “Do you still believe in the good guys because you are surrounded by a world where mad men are famous and good ones forgotten?”

The ad, which is narrated by three characters, shows images of cities and suburbs with an intense script and dramatic music.”* Ana Kasparian, Ben Mankiewicz (Turner Classic Movies) and John Iadarola (TYT University) break it down on The Young Turks.

*Read more here from Clare Kim / MSNBC:
http://www.msnbc.com/the-last-word/nra-unveils-intense-television-ad