“One week after a Ku Klux Klan member shot three people dead at Jewish institutions in Kansas, CNN is speculating, “Can the Klan rebrand?”

“Imperial Ancona, who lives in Missouri, insists there’s a new Klan for modern times — a Klan that’s “about educating people to our ideas and getting people to see our point of view to…help change things,” CNN’s Ashley Fantz writes. “He said he and those like him can spread that message without violence — a sort of rebranding of the Klan.”

To learn if this is possible, Fantz asked marketing and PR experts if America’s most infamous white supremacist group could shed its violent past. According to one quoted ad agency president, lynchings are not too different from products, like a car that kills people because of an exploding gas tank.”* The Young Turks hosts Cenk Uygur and Ana Kasparian break it down.

*Read more here from Rebecca Leber / Think Progress:
http://thinkprogress.org/politics/2014/04/20/3428825/cnn-kkk-rebrand/