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Granted, the Hövding helmet creators indulge in a bit of hyperbole when describing how it’ll “save the world”; according to the IIHS, two percent of motor vehicle crash deaths are bicyclists in the United States. 72% of those fatalities are adults over the age of 20, and no state has a mandatory helmet law for adults (although some cities have local ordinances requiring them for all riders).
But regardless of how wrong they are about discounting cars in the future, they’ve done a pretty impressive job with the design and engineering of this, and I wish them all sorts of luck.
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Story: http://autos.yahoo.com/news/swedes-develop-invisible-bike-helmet-184635653.html