“CNN’s “New Day” and MSNBC’s “Morning Joe” are sparring — again — in what seems to be developing into a months-long feud over which program lures the smartest and most influential viewers.
CNN ran an ad in the first section of Thursday’s New York Times that directly addresses MSNBC anchor Joe Scarborough. “Sorry Joe,” the ad’s copy trumpeted in bright red letters. “While you were leaning forward, we were moving ahead.” The ad then goes on to detail how “New Day” has beaten “Morning Joe” for the fourth consecutive month in snaring the most viewers and for the seventh consecutive month in capturing viewers between 25 and 54 – the demographic most favored by advertisers in news programming.
Neither program captures the most viewers among the breakfast-TV set – ABC’s “Good Morning America” has that honor, hands down, and Fox News Channel’s “Fox & Friends” is seen by more viewers than those that watch either of the other cable-news programs. The ongoing back-and-forth between CNN and MSNBC is really a battle among parents Time Warner and NBCUniversal for a power-broker audience that can help either company win more money from advertisers.”* The Young Turks host Cenk Uygur breaks it down.
*Read more here:
http://variety.com/2015/tv/news/morning-news-scramble-cnn-uses-ad-to-hurl-spitball-at-morning-joe-1201418552/
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