Many, MANY people are willing to buy HBO and HBO Go standalone, without cable. HBO seems to have offered a small glimmer of hope with a trial offer in select cities with Comcast, but it seems doubtful that they nor their parent company, Time Warner, will ever, ever make the offer available in full. Why? What does the company have to lose, and what could they gain? Kim Horcher and Tim Frisch weigh in.

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